Raising awarness and maximising your credit union’s return on investment
Being able to offer the current account service is one thing – achieving an awareness of the service offering among members and potential members at both a local and national level is an entirely different challenge.
Payac recognizes the crucial role that marketing can and will play in the success of the credit union current account and we provide an invaluable marketing support service, tailored to the needs of our members. Working extensively with Marketing Managers of our member credit unions and our creative partners, Payac has developed a highly effective marketing toolkit that can be used by credit unions to support the promotion of the current account service at a local level that complements the national marketing undertaken by Payac.
The marketing support service provide by Payac includes the following:
Brand identity and design
Payac has partnered with Irish creative agency, Idea, to develop the distinctive “Current Account from your credit union” brand.
Some of the features of the toolkit are listed below.
- Brand Identity and Guidelines
- PVC Banner Artwork
- Personalised Radio Ads
- Social Media Graphics
- Stock Imagery
- Press Ads Artwork
- Brochure Artwork
- Poster Artwork
- Large Debit Card Artwork
- Pull-up Banners Artwork
- Email Signature Footer Image
Payac manages promotional campaigns centrally, such as those in support of the Google Pay launch and the summer student campaign. We provide the marketing material to credit unions in support of these campaigns, ensuring effective and consistent delivery of messages.
We manage marketing compliance on your behalf so that you don’t fall foul of any regulatory pitfalls. Your Marketing Managers will be free to concentrate on marketing the current account service to your members, safe in the knowledge that all promotional material is in line with regulatory requirements.
Payac has developed the “current account – from your credit union” and “currentaccount.ie” brands to help market and promote the service nationally. The current account’s standardised pricing and product features mean that “current account – from your credit union” is now included on price comparison websites such as bonkers.ie and ccpc.ie, thereby facilitating national awareness and promotion. The “currentaccount.ie” brand and its association with the LGFA will also help to raise the profile of the service nationally.
Through our partnership with Mastercard, Payac credit unions have the opportunity to participate in Mastercard’s Priceless competitions and use Mastercard assets such as Champions League tickets and trips to destinations such as Disneyland Paris as an effective promotional tool.
Social Media Campaigns
We use our own in-house expertise to develop social media campaigns aimed at raising awareness of the current account service offering at a national level.